Sirius sportster updating channels
It now has exclusive satellite radio broadcasting rights to all NFL, CFL and NBA games.
In December 2005, Sirius announced a multi-year deal with the NBA, which made the satellite radio company the broadcaster of more live NBA games than any other radio outlet.
In November 1999, Marketing chief Ira Bahr convinced Margolese to again change the name of the company, this time to Sirius Satellite Radio, in order to avoid association with the soon-to-be-outdated CD technology.
In 2001 Margolese stepped down as CEO, remaining as chairman until November 2003, with Sirius issuing a statement thanking him "for his great vision, leadership and dedication in creating both Sirius and the satellite radio industry." If the pending merger received government approval, which was required because of antitrust considerations, it would combine the two services into a single satellite radio network in the United States and would be named Sirius/XM Radio.
However, there are some shows——especially in the Talk genre——that were originally created for terrestrial radio, but that now air on conventional radio and on Sirius/XM simultaneously; one example is the Eternal Word Television Network.It was Karmazin who fiercely defended Stern after the Super Bowl XXXVIII Halftime Show (produced by MTV and aired by CBS, both co-owned with Infinity—now CBS Radio—until CBS Corporation split off in 2006) and in the wake of the FCC crackdown on shock jocks and obscenity in general.Another cornerstone of Sirius’s business strategy is to pursue exclusive sports content.Subscriptions are prepaid and range in price from US.99 monthly (US.99 for each additional receiver) to US9.99 for lifetime (of the receiver equipment Sirius launched its radio service in four states on February 14, 2002, expanding service to the rest of the contiguous U. On July 29, 2008, Sirius formally completed its merger with former competitor XM Satellite Radio.The combined company began operating under the name Sirius XM Radio.